Autumn has just begun, but that hasn’t stopped many big box stores from putting their holiday decorations on display. It also hasn’t prevented millions of people from starting their Christmas shopping earlier this month. While the holiday shopping season doesn’t traditionally begin until after Thanksgiving, as many as 34 million Americans may have already finished their Christmas shopping by the beginning of October.
Mid-December shopping can get crazy, which is why 46% of holiday shopping is now done online. Crowds of people flood malls, retailers, and other stores to get their hands on the perfect gifts before they’re sold out, or they decide to take the easy route by buying online.
Many shoppers have become annoyed with the trend, but the general consensus is that more and more consumers are asking retailers to carry their holiday inventories earlier to make shopping less stressful.
“If the consumers are asking for holiday products earlier in the year, you are more than likely to see retailers start having a small assortment by late summer and build up their inventory as we move into the holiday season,” said Ana Serafin Smith, a spokesperson for the National Retail Federation.
Black Friday is another large event for early-season shoppers. In fact, many retailers plan to open their doors early — on Thanksgiving Day — to allow people more time to get their shopping done and take advantage of the Black Friday sales. Many stores have been criticized on social media for taking shoppers away from their families on Thanksgiving Day.
By the end of November, nearly one quarter of U.S. adults plan to finish their Christmas shopping, leaving time to enjoy holiday festivities without the worry of scrambling to find the perfect gift.
When you have your gift shopping taken care of so early, however, many parents and spouses have an increased risk of prying eyes that can ruin the surprise. For retailers, this continuing trend means stocking up on Christmas bulk wrapping paper earlier and earlier in the year as well – so consumers can purchase gift wrap along with the gifts they’re buying.
While the most popular bulk gift wrap at the holidays is seasonally appropriate wholesale Christmas wrapping paper – snowflakes, snowmen, holiday script, and a myriad of red and green and gold prints and designs. However, you can also stock up on extra bulk gift wrap that can be used throughout the year to ensure that you don’t run at a crucial time. Online suppliers of wholesale wrapping paper often feature a large range of prints that can be used for a variety of gift-giving holidays and events. Stock up now when you know you’ll need it, and you can continue to sell any of this surplus wholesale wrapping paper year-round for birthdays, anniversaries, and other gift-giving needs.